The Best Wine Club to Gift for Wine Lovers for the Holidays


Give the gift of wine for the holidays! Many wineries and tasting rooms continue to be closed right now, but wine clubs and wine subscription services make a great gift item.

Christmas is right around the corner, and many retailers are already rolling back prices ahead of Black Friday sales. For the wine lovers in your life, subscription boxes are a one-stop-shop destination that takes some of the stress out of holiday shopping.

We promise you won’t miss wandering down aisle after aisle of red, white and rosé wine bottles, pondering how so many labels and varieties exist. Many subscription services ask you a few simple questions and then take care of the only hard part: choosing a bottle. That means that a great wine (more specifically, a case of six or 12 great wines) is just a few clicks away. 

From red wines like pinot noir, merlot, and cabernet, to white wines like chardonnay and sauvignon blanc, rustic California wine and fancy fine wine imports from France, there’s a wine subscription box for every kind of wine drinker. 

Below, our favorite wine subscription companies and wine clubs — from Wine Oh! to 90+ Cellars to Martha Stewart Wine Co. — to join as a holiday treat or gift to a fellow wine drinker.

In Good Taste

wine advent calendar

In Good Taste
In Good Taste
Savor the holiday season with 24 mini bottles of wine. From pinots to Chardonnays, these varieties have been carefully curated into In Good Taste’s first ever Wine Advent Calendar — an excellent way to celebrate all month long.


Wine tasting should be as much fun as possible — even if you’re at home instead of touring the Napa wineries. The Winc wine club does its part by sending recommendations based on your palate profile and your ratings of the four bottles in each shipment. According to Fast Company, in addition to distributing wine from other labels, Winc creates its own varieties based on more than 5 million customer ratings from its subscriber base. 

Right now, Winc is having Black Friday sale! Take 50% off your first order of Winc with code: 2020holiday50. The offer is available until 12/5.

From now until the end of the year, get 10% off Wonderful Wine with code: 047ir


firstleaf wine

Joining the Firstleaf wine club starts with a quiz — a very easy quiz. Just tell them about your wine preferences and they’ll create a customized tasting profile, which they’ll use to curate your introductory shipment. After that, you can rate the wines they send with a simple thumbs up or thumbs down to refine your tasting profile even further. Every shipment includes six wines and costs $90, including shipping. And if you happen to get a bottle that you’re not keen on, the Firstleaf Wine Concierge team will find a replacement on the house. Use the exclusive link below to receive free shipping on your orders for a year. You can get your first six wines now for $39.95 plus shipping (retail price: $112.99).

cellars wine club

Cellars Wine Club
Which Cellars Wine Club option speaks to you? Choose from international wines, sweet wines, West Coast wines, natural wines and more — you can even do a single-bottle subscription. Customize your deliveries by number of shipments, frequency, start month and wine preference. Also cool: Through Cellars Wine’s Give Back program, club members can pick a vetted nonprofit organization to support with 15% of their purchase at no extra cost.

martha stewart wine co.

Martha Stewart Wine Co.
Options abound with Martha Stewart Wine Co.’s wine club. Choose between six bottles of wine every six weeks or 12 bottles of wine every eight weeks, and have your wine shipments be all red, all white or a mixed pack (meaning the team will curate special selection of wines for you). Every new club member begins with the same three bottles of carefully curated wine as an introduction to the company’s cellar.

vine oh

Vine Oh!
Vine Oh! is for wine drinkers and fans of little surprises alike. Four times a year, you’ll receive two bottles of California wine (choose from red, white, mixed and sweet) plus five or six full-size gifts — past ones include jewelry, beauty products and delicious snacks. This is a great gift idea for a socially distant birthday present.

plonk wine club

Plonk Wine Club
Plonk Wine Club offers subscriptions for red wine, white wine and a mix of the two, which you can order in shipments of four or 12. Whether you arrange for them to arrive monthly or quarterly, trust that you’ll receive a well-rounded package: a curated wine selection, tasting notes, recipe pairings and even a corkscrew. Enter your email and receive $10 off. 

california wine club

The California Wine Club
Wine enthusiasts will appreciate this old-school company that focuses on unique wines and small batch, artisanal wineries. Choose your level of monthly wine subscription; options range from no-fuss to luxury preferences. We’re particularly intrigued by the Pacific Northwest Series Wine Club, but every level receives a high-quality wine selection, a “love it” guarantee and discounts on reorders. 

Plus, give holiday gifts of three shipments (or more) and The California Wine Club will add an extra gift shipment on us. 


wine access

Wine Access
The secret behind Wine Access is the all-star team hand-selecting all those bottles of wine: a master sommelier, a master of wine and an international wine judge. You’ll receive quarterly deliveries of six bottles in climate-controlled shipping and peace of mind knowing that if any bottle is not to your liking, they’ll refund your order.

90+ Cellars wine club

90+ Cellars
Celebrate each season with a quarterly delivery of wine! When you join the 90+ Cellars Wine Club, a shipment of three, six or 12 bottles will arrive at your doorstep four times per year. Each selection is handpicked from wineries and vineyards around the globe, and shipping is free. Follow the company’s Instagram account for new releases, virtual events and food pairing ideas.


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